Why ‘Now in a Minute’?

Time is Relative - so let us keep adapting to it

The company name being an oxymoron – ‘Now in a Minute’ is an intentional one. “Now in a Minute” might sound contradictory at first. After all, how can something happen “now” and “in a minute” simultaneously? However, Einstein determined that time is relative. In other words, the rate at which time passes depends on your frame of reference. So what can seem a second for one can mean a lifetime for another. 

Time has been long overlooked in the access requirements for many disabled children. Information that takes seconds to compute for neurotypical people can take longer to be fully realised by the neurodivergent.

 ‘Not only does the development of an understanding of the concept of time enable us to predict future events, order past events and give us a sense of control over current events, it also serves to contribute to the very essence of our understanding of a sense of ourselves’ – Owen and Wilson (2006)

So, if we aren’t allowing our audience the space and time to meet us in the world we have created, we are not only robbing them of the story but the chance to grow as a person. 

Now in a Minute theatre’s name is a constant reminder that our projects need to be tailored for each individual who enters our world. Instead of treating the audience as one perspective, we must remember it is made up of many. 

Jane Crocco, the Welsh Nonna (grandmother) of our founder Ella Rides. She was the inspiration for our company name and the work we do! Let us celebrate the brilliant people around us